ABOUT US
Coforyou
Every consumer deserves access to quality products they can truly trust.
Coforyou was founded on 20 July 2023 with a simple belief: every consumer deserves access to quality products they can truly trust.
We began with livestreaming, helping consumers discover more outstanding brands while witnessing the continued growth of livestream commerce in Malaysia. We believe that every recommendation carries a responsibility of trust. That is why we personally experience and carefully evaluate the products we feature, sharing only those we genuinely believe are worth buying.
Today, Coforyou is more than a livestream-commerce platform. We are a bridge between brands and consumers. Through livestreams, our community, and a dedicated professional team, we create a shopping experience that feels more authentic, personal, and reassuring. We help consumers discover products, understand the brands behind them, and make choices that are right for their needs.
QUALITY · VALUE · CARE
WHAT WE BELIEVE
The four principles that guide us
The standards behind every product, price, and customer experience.
Quality First
We carefully select every product for both quality and practicality, ensuring that each recommendation stands up to real experience and the test of time.
Fair Pricing
We want more people to enjoy genuinely high-quality products at fair and reasonable prices, making great products feel within reach.
Curated Variety
From beauty and skincare to household essentials and everyday finds, we continue to discover brands worth sharing and products that serve a wide range of consumer needs.
Thoughtful Service
For us, shopping goes far beyond completing a transaction. We care about every part of the service experience, from pre-purchase guidance to after-sales support, so every consumer feels professionally supported, reassured, and genuinely cared for.
THE FOUNDER’S STORY
Coco Yang
Every recommendation represents a promise of trust.
From content creation to building a career in livestream commerce, Coco has always believed that every recommendation carries a responsibility of trust, and that every livestream is more than an opportunity to sell—it is an opportunity to build a genuine connection with consumers. She personally experiences and carefully evaluates every product, with the aim of sharing products that are truly worth recommending and capable of improving everyday life. She wants every purchase to feel reassuring, worthwhile, and well considered.
Beyond sharing quality products, Coco hopes to bring greater professionalism and warmth to Malaysia’s livestream-commerce industry through Coforyou. Her vision is to build a trusted platform where brands and consumers can form more genuine and lasting relationships.
That original purpose continues to guide Coforyou today: building trust through sincerity, earning recognition through quality, and making every shopping experience reassuring, enjoyable, and worth looking forward to.
SINCERITY · QUALITY · TRUST
MEET YOUR GUIDE
Xiaofu keeps every step feeling simple.
Xiaofu Concierge is Coforyou’s warm and dependable guardian.
More than a source of product advice, order assistance, and after-sales support, Xiaofu Concierge is also an important voice for the brand—helping every consumer stay informed about the latest campaigns, membership benefits, shopping guidelines, and after-sales announcements.
For Xiaofu Concierge, service is never simply about answering questions. It is about protecting every shopping experience with care and responsibility. Whenever questions arise or assistance is needed, Xiaofu Concierge listens patiently, follows through attentively, and helps everyone shop with greater ease and confidence.
We believe that truly thoughtful service is about more than solving problems. It means being there to support every consumer at the moments that matter.
Looking ahead, Coforyou will continue to grow within livestream commerce, discovering more outstanding brands and developing new ways to make shopping better. We want every livestream and every recommendation to be a choice our consumers can trust.
COME DISCOVER WITH US
There is always more to discover.